BIA Conference on Media Transformation

Winning Media Strategies is a new conference entirely focused on enhancing the basic business and creating progressive "change" for television, radio, cable and newspaper companies.

Conference blog covering Winning Media Strategies»

Event details, agenda and speakers» 

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Upcoming BIA/Kelsey Events

DMS ’09 - Directional Media Strategies
September 22–24, 2009
Hyatt Regency Grand Cypress
Orlando, Florida

ILM:09 - Interactive Local Media
December 9-11, 2009
Hyatt Regency Century Plaza
Los Angeles, California
A Kelsey Group Conference

Press Announcements

July 1, 2009
With television station revenues continuing to slide downward, primarily due to the economy, BIA Advisory Services has revised its earlier projected revenue estimates for 2009 to $16.6 billion, a 17.3 percent decline from 2008 and a return to a level not seen since 1995.
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June 10, 2009
BIA announces enhancements to MEDIA Access Pro to advance DTV mapping services and access to station information
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June 4, 2009
The economy has affected the radio industry more this year than originally projected, according to the second edition of BIA's quarterly Investing In Radio® Market Report
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May 8, 2009
BIA Finds Broadcasters Showing Progress in Transition to Internet Revenue Development; $805 Million Collectively Represents 7.3% of All Local Online Advertising Dollars In 2008
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May 4, 2009
BIA Sees No Promise for TV Station Revenue Unless Industry Transforms Itself; Six Years of Income Around $20 Billion Will Dip Into Teens In 2009 and Beyond
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April 30, 2009
Increasing Number of Mobile Internet Users to Drive U.S. Mobile Search Ad Revenues to $2.3B by 2013, According to BIA/Kelsey
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  • Upcoming BIA/Kelsey Speaking Engagements

    American Advertising Federation Conference
    Make It Neighborly: Trends in Local Marketing
    Friday, June 5, 11:15 a.m. – 12:15 p.m. Salon F/G
    While traditional local media has taken a big hit in this economy, there is major take off for local media on the Internet and in mobile markets. BIA and The Kelsey Group projects that the interactive share of local ad spending will more than double from nine percent in 2008 ($14 billion) to 22.2 percent in 2013 ($32.1 billion). Dr. Mark Fratrik, an expert in traditional and online local media and advertising will share insights into major trends impacting local media, and moderate a panel of local all-stars that are each transforming the local environment.

    Dr. Mark Fratrik, Vice President, BIAfn
    Jeff Haley, President & CEO, Radio Advertising Bureau
    Michael Jack, President & General Manager, WRC-TV/WRC-DT
    Rich Stalzer, President, IAC Advertising Solutions 

    Upcoming BIA/Kelsey Events

    DMS ’09 - Directional Media Strategies
    September 22–24, 2009
    Hyatt Regency Grand Cypress
    Orlando, Florida

    ILM:09 - Interactive Local Media
    December 9-11, 2009
    Hyatt Regency Century Plaza
    Los Angeles, California
    A Kelsey Group Conference