Ongoing Tracking of Local Media and Advertiser Trends
BIA/Kelsey conducts regular studies of small and medium-sized businesses
(SMBs),
advertisers and consumers. Whether you need benchmarking data or comparative
metrics, look to BIA/Kelsey for important segmentation analysis to
support business and sales-planning activities. In addition to executing
trend-driven research projects, which look at
key aspects of the evolving marketplace at a given time, BIA/Kelsey
conducts several ongoing studies to assist our clients with their
benchmarking efforts. These studies include: Local
Commerce Monitor, LCM: SMB Plus Spenders
and User View.
BIA/Kelsey releases selected
findings from its research studies to the public,
and provides detailed reports, including analysis of key trends, to
Advisory Services clients.
The following offers publically available information from published forecasts.
| FORECAST |
PUBLICLY RELEASED FINDINGS |
| Local Commerce
Monitor, our annual survey of small and medium-sized businesses, conducted with research partner ConStat, Inc. since 1999. |
February 28, 2012 -
Small
Businesses Plan to Allocate One-Quarter (26%) of Ad Budgets to
Digital Media Over Next 12 Months, According to BIA/Kelsey Nov. 22, 2011 - Local Businesses Expected
to Use Digital Tools to Lure Shoppers on Black Friday, Small
Business Saturday and Cyber Monday
Feb. 10, 2010 - Nearly
Two-Thirds of SMB Advertisers Express Willingness
to Buy Online Vertical Advertising
August 20, 2009
- Penetration
of Online Media Surpasses Traditional Media for First Time Among Small-Business
Advertisers, According to BIA’s The Kelsey Group |
| LCM: SMB Plus Spenders, survey of SMBs that spend at least $25,000 annually on media advertising and promotion (an extension of BIA/Kelsey's ongoing Local Commerce Monitor study). |
Aug. 24, 2010 - Higher-Spending SMB Advertisers Use Diverse Media Mix, Employing More Than Six Different Media on Average |
| User View, our ongoing proprietary study of U.S. consumer use of traditional and online information sources for finding and locating local serving businesses, conducted with ConStat since 2003. |
March 10, 2010 - Nearly All Consumers (97%) Now Use Online Media to Shop Locally |
For information on BIA/Kelsey’s Proprietary Research and Continuous
Advisory Services, please contact us today at: (800) 331-5086 or e-mail
our team at: sales@bia.com.
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