BIA/Kelsey’s Dataworld division offers custom mapping of coverage patterns for all commercial and non-commercial radio and television stations.
Our maps provide an effective illustration of a station's coverage and can be used to:
- Visualize audience demographics by
- Identify demographic concentrations and specific ethnic breakouts (e.g., percent of Chinese, Korean, Japanese, Vietnamese within an Asian demographic)
- Tailor programming to your audience
- Sell smarter advertising
- Find new marketing opportunities
BIA/Kelsey has created custom maps for over 15 years for small and large stations, governmental licensing authorities and broadcast investors.
Just Added: BIA/Kelsey's Dataworld broadcast engineering
services now use 2010 U.S. Census Bureau information for more than
5.5 million geographic areas to generate custom maps for licensed
television and radio stations.
Order a customized map to illustrate in detail all the particulars of your station like:
- Population densities
- Demographic shading
- Boundary (zip code, TV market, MSA) data or geo-coded data
- Broadcast facility coverage contours
Maps are based on FCC predicted contours or Longley-Rice calculations and provide a wide variety of data layers such as boundaries, ethnic population densities and multiple demographic breakouts.
BIA/Kelsey uses your specifications when creating a custom contour map of your station. You can also enhance your map with exactly the information you need by choosing from a comprehensive variety of data layers (see below) which can be printed directly on the map or overlaid on the map. The map can even display your station logo.
Ordering a Map
When you order a map, you will make selections in the following categories:
Media Type - Select the media you want the map printed on.
Size - Select a size for your map.
- 8.5 x 11
- 11x17
- 17x22
- 22x34
- 34x44
- 34x60
Boundaries - Select any boundary data to apply to your map.
Demographic Shading - Select demographic information to be printed on the map, such as:
- White
- Black
- Hispanic
- Asian
- Native American
Population Density -
Display population density on the map.
Contours -
Broadcast facility coverage contours are based on either the FCC F(50,50), F(50,10) or F(50,90) curves for FM and TV or FCC groundwave and skywave propagation curves for AM. Customers may also use their own set of contour values (in dBu) or default contours for the specified channel and contour type.
Call sign -
List your call sign on the map.
Authorizations -
Select which authorizations to include in the study: applications, construction permits, and/or licences.
Coordinates -
Enter your station's coordinates: latitude degrees, minutes, seconds, longitude degrees, minutes, seconds.
Channel -
Enter a valid channel number. (For FM facilities, the channel must be between 201 and 300. For TV facilities, the channel must be between 2 and 69.)
Class -
Select an FM class (LP100, LP10, A, etc.)
c/r AMSL -
Enter your Center of Radiation Above Mean Sea-Level number.
ERP -
Enter your Effective Radiated Power.
Directional antenna -
Enter the directional antenna information.
Computer image -
Select a computer image format for delivery of your map (tiff, bmp, jpeg).: |
