The Big Picture on "Local"
BIA/Kelsey defines local media as ad spending by small and medium-sized businesses and national or regional advertisers making local buys. Twice annually, BIA/Kelsey issues an in-depth revenue forecast of the markets we analyze.
The forecasts draw from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.
The forecast, including deep dives into various sectors, is provided to clients of the firm's Continuous Advisory Services, as an independent, objective and credible five-year market outlook, offering a view into the key drivers and assumptions behind the top-line numbers.
The forecast also serves as the foundation for BIA/Kelsey's Media Ad View reports, market-specific reports that provide a comprehensive picture of the state of local media advertising and a five-year projection for 12 media categories in 362 markets across the nation.
| DATE |
PUBLICLY RELEASED FINDINGS |
| November 14, 2011 |
U.S.
Social Local Advertising Revenues to Reach $2.3 Billion in 2015 |
| November 7, 2011 |
U.S.
Local Digital Advertising Revenues Continue Upward in 2011 Despite
Slow-Growth Economy, According to BIA/Kelsey |
| September 13, 2011 |
BIA/Kelsey
Revises Deals Forecast Upward Slightly,
Due to More Entrants, Rapid Market Expansion and Growing Consumer
Adoption |
| August 30, 2011 |
Digital
Advertising, Performance and Retention Solutions Will Be 70% of
SMB Marketing Budgets by 2015 |
| June 23, 2011 |
U.S.
Mobile Local Ad Revenues to Grow From $404 Million in 2010 to $2.8
Billion in 2015 |
| May 18, 2011 |
Local
Search Advertising Revenues to Reach $8.2
Billion by 2015 |
| May 2, 2011 |
Social
Media Ad Spending to Reach $8.3 Billion in 2015 |
| March 21, 2011 |
BIA/Kelsey
Forecasts U.S. Local Digital Ad Revenues to Nearly Double to $42.5B
by 2015 from $21.7B in 2010 |
In addition to our local media forecast, we also release quarterly forecasts for radio and television in our Investing In publications.
| FORECAST |
PUBLICLY RELEASED FINDINGS |
Investing In Television® Reports
(View publications) |
April 29, 2011 - Local
Television Revenues Rose 23.2% to $19.4 Billion in 2010, Driven
by Political Campaigns and National Advertising
Dec. 20, 2011 - BIA/Kelsey Expects Local TV Ad Revenues to End the Year At $18.5
Billion, Up 17% From 2009; Forecasts Decline in 2011 |
Investing In Radio® Reports
(View publications) |
November 29, 2011 - BIA/Kelsey Revises
Radio Industry Revenue Estimates for
2011 and 2012; Expects Increases of 3.5%
for Over-the-Air and 15.1% for Online
in 2012
April 4, 2011 - BIA/Kelsey
Reports Radio Industry Revenues Rose 5.4%
to $14.1 Billion in 2010, Driven by Political
Season and More Activity by National Advertisers
November 30, 2010 - BIA/Kelsey
Revises Radio Industry Revenue Estimate for 2010; Expects 5 Percent
Increase Over Last Year With Some Markets Growing as Much as 9 Percent
August 25, 2010 - BIA/Kelsey Sees Slight Increase in Radio Industry Revenues for 2010 as Some Markets Exceed 7 Percent Growth
|
| Global Yellow Pages Forecast (2011-2015) |
Dec. 6, 2011 - BIA/Kelsey
Estimates 2011 Global Yellow Pages Revenues at $23.4 Billion |
| Global Yellow Pages Forecast (2009-2014) Mid-year Update |
July 13, 2010 - Digital Offerings to Account for 39% of Global Yellow Pages Revenues by 2014
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