Dependable, In-Depth Analysis of Your Local Ad Market
Today’s media companies need reliable,
accurate data to track where the ad dollars in
their local market are going and what their competitors
are doing.
Media Ad View Reports provide a detailed
picture of advertising trends in a local market - offering vital market intelligence and a valuable
competitive advantage in this rapid share shift
environment.
On-Demand Webinar
Where's the Money in Local Media? Before You Plan and Budget, Track the Shifting Ad Dollars
View our webinar toexplore the local market activities across the country and track the shifting local ad dollars. According to our recently updated U.S. Local Media Forecast, local online/digital media revenues will reach $23.3 billion in 2011. This represents 17.2 percent of total local advertising revenues. By 2015 that share will increase to 25.4 percent.
View Webinar | View Slide Deck
Covering 12 media, 12 ad categories and over 93 subcategories, BIA/Kelsey’s
Media Ad View Reports provide a thorough picture of local advertising
spending by media for every local market. Markets are organized by the
362 Core Based Statistical Areas (CBSAs) or TV/Radio markets.
Your Sales and Budgeting Advantage
Media businesses trust Media Ad View Reports to create successful sales,
budgeting and product development strategies that work specifically for their
local advertising landscape. The information provided in the reports can
be used both strategically and tactically for business success:
- Analyze how the ad pie splits today and the shifts that will occur
in the future between digital and traditional media.
- Track ad-spending
for each business category for five years.
- Determine the potential
budgets of prospects to prepare a “winnable” sales strategy
- Verify
best targets based on growth across media sectors and advertiser categories.
- Determine
platform strategies based on future growth and metrics for different ad categories.
- Create
professional, effective sales collateral
- Train sales staff on
how to best approach local businesses with local detailed information.
Three Powerful Reports
There are three different Media Ad View Reports, each an effective resource
for understanding where the money is in local media markets. (Markets are organized
by the 362 Core Based Statistical Areas (CBSAs) or TV/Radio markets.)
Media Ad View: Market Scan
A Media Ad View: Market Scan Report offers concise comparative data
for a specific market. The report provides a snapshot of a local marketplace,
relative share of media for each of the 12 different media now and 5 years
from now. (This report does not include ad categories.)
This report is a two-page summary and
delivered in PDF format.
Media Ad View: General Category Report
A Media Ad View: Category Report provides a 12 by 12 ad grid displaying
ad spend by category for twelve local media categories. The report offers
the following information in easy-to-understand chart format:
Ad revenue estimates for all media across advertising categories - Percent
of total ad spending by media and by advertising category
- Ad spending
and revenue changes for 12 media categories (2010-2015)
- Total market
advertising revenue by media
- Media revenue shares index: relative
to national revenue shares
- Annual revenue changes by media (2010-2015)
- Local
market total ad spend
- Map depicting the local market
- Comprehensive
profiles on each of the 12 ad categories
This report is 15 pages plus and delivered in PDF format.
NEW - Media Ad View: Detailed Category Report
A Media Ad View: Detailed Category Report provides a drill down into the
93 subcategories across the 12 general Ad categories for all local media.
Covering 12 media, 12 ad categories and more than 93 subcategories, this new Media Ad
View Report presents a thorough picture of local advertising spending by media
for the most recent year and for five years out for every local market.
A Media Ad View: Detailed Category Report includes the General Category
Report and an interactive Excel™ file in which a subcategory can be selected
to generate a series of pie charts and tables that examine that category in
a local market. Data charts include:
- Ad spending share by media for the current year and for each year
five years out.
- Estimated Annual Advertising Revenues
- Share
of Total Annual Advertising Revenues by Media
- Annual Growth in Advertising
Revenues by Media
The interactiveness of this report makes it simple to sort a large amount
of information to uncover specifics about a local market. The specific detailed
categories include all of the major advertisers in local media and correspond
to SIC and NAICS codes.
Report Value - Why Buy and Who Buys
Media Ad View helps you make informed business decisions on a market-by-market
basis. Whether you are looking to protect your leadership position in a
given market, or you are planning to roll out a multiplatform offering across a network
of stations, with Media Ad View you can develop a strategy specific to the
local advertising landscape in your key markets.
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Why buy?
- Identify growth opportunities in the interactive space
- Drill down on activities within a local market
- Gain insights into the trends of advertisers
- Explore competitive strategies in local markets and nationwide
- Train sales team as a multiplatform consultant
- Deliver effective sales presentations to prospects
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Who buys?
- Sales SVP, VP
- Sales directors
- Sales management
- Marketing and strategy groups
- General managers, VPs of finance, presidents
- Analyst community
- Ad agencies
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No more guessing to see what will work in your market — with Media Ad
View, your decisions will be based on the sound research of BIA/Kelsey and
their rigorous forecasting methodology that is based on our 27-plus year history
of being a trusted resource to the media industry.
Order Now
Call (800) 331-5086 or e-mail info@bia.com to order a report or to
request a sample report.
