"The data provided in Media Ad View reports will greatly reduce the amount of time our sales managers will have to devote to finding and verifying sources while attempting to build the entire media marketplace. The report will allow for consistent reporting over the years and is more accurate than our previous process. As our attention shifts in our market from a focus on television and radio spending to include all of a market's potential spending, the information directs our concentration and therefore yields better results for our shareholders." Randa Minkarah
SVP, Business Development Fisher Communications
"The BIA/Kelsey Media Ad View data has proven very helpful in our current planning strategy. We've come to rely on it repeatedly during our planning process and I'd highly recommend it to any media property evaluating local advertising spending patterns and projections." Josh Descant
Director of Marketing and Electronic,
Sunshine Pages
