In our recent Local Commerce Monitor™ (LCM) report, Established Small Businesses Advertising and Marketing Trends, BIA examines the similarities and differences in marketing and advertising activities of established small business groups. These businesses are identified by a question in our survey that asks what stage in the businesses cycle a respondent is in.
As revealed in the findings, Established businesses also have healthy ad budgets but still need help growing, expanding and competing. The report examines segments and include how much they plan to spend on both traditional and digital channels now and in the future.
Content Summary
The Established Small Businesses is a 21-page report that includes 10 charts and 4 pages of commentary.
Reports covers:
- Use of free and paid media
- How these advertisers are using:
- Customer Lists
- Social media
- Traditional media
- Other advertising services these advertisers have considered using
- Future spend and investment
Who Should Read This Report?
- Executives in charge of marketing and/or product development targeted to small businesses
- Senior leaders evaluating opportunities in the small business software and cloud services marketplace
- Any executive with a role in selling digital or traditional media product